adidas commemorates Southeast Asia’s first Originals store in Singapore with the release of a limited edition adidas Originals pack.
Manila, Philippines – To celebrate the 10th anniversary milestone of adidas’ first Southeast Asia store located in Singapore, the brand has launched the ‘Made For’ pack, which comprises of a limited edition adidas Originals Varsity Jacket, Tee-shirt and two of its most iconic footwear models. The designs are inspired by the cities of Singapore, Istanbul, Miami and Milan who are also celebrating their anniversaries.
The first adidas Originals store in Southeast Asia, at Pacific Plaza in Singapore, is the mark of the support from the consumers and the growth of the brand in the region. While the Originals brand has evolved through collaborations and product innovations in response to consumers’ accelerated demands, it has stayed true to preserving its distinctive style, originality and creativity. The 10th anniversary celebration is a retrospective journey to re-discover how the Originals brand has stayed true to its style as it evolves back to Originals.